Meet Our Founder

Lydia Endora: The Creative Designer and Buyer Behind Fashion Line Lydia Endora

Listen to her first podcast interview with host Kutloano. Hear about how her passion for fashion began at a young age, inspired by her grandmother's love of fashion. Her mother's work ethic and education also played a significant role in shaping her entrepreneurial journey.

As the fashion industry moves towards more sustainable practices, Lydia's line stands out with multifunctional pieces that cater to the busy woman's lifestyle. She understands her customer's needs, and her pieces are designed to transition seamlessly between activities during the day. Her fashion line is made for a conscious fashion buyer who values longevity and does not want to throw clothes away after a few cycles in the washing machine.

Lydia puts a lot of thought into who her customer is, right down to the activities she's engaged in as she goes about her day. Her design process is customer-centric, and she obsesses over her customer's satisfaction. With her label, Shop Lydia Endora, Lydia has created a fashion line that is as practical as it is stylish.

In her podcast, Lydia talks about the challenges of implementing ethical business practices in the fashion industry. She also shares her personal story and the importance of following your gut instincts. Lydia's love for fashion is evident in every aspect of her business, and her line is a testament to her commitment to quality, sustainability, and customer satisfaction.

Lydia mentions several exciting fashion designers and leaders, including Christopher John Rogers, Brandon Maxwell, Telfar, Brandince Daniel, and Harlem's Fashion Row. As the fashion industry evolves, it is exciting to see designers like Lydia Endora paving the way for a more sustainable and customer-focused future.